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No Strings Attached is newer than most affair dating sites.
The main focus of the site is for those looking to have an affair or hookup with a married person.
Dating sites with high entry barriers and a focus on more serious relationships seem to be more popular with women.
Chief executive David Vermeulen believes this selection process has attracted more women.
Other dating sites “can attract some weird people” he told Quartz, but Inner Circle offers an alternative, as “we offer the highest quality of single professional men.” The average age of users is 31 years old, adds Vermeulen, which he says is when people tend to be more serious about finding a long-term relationship.
Men also use their dating accounts more, according to a 2010 study of online dating published in American Economic Review (pdf): Men view three times more profiles than women, and send three times as many first-contact emails.
Ashley Madison is an extreme example of this male-heavy ratio.
But though men dominate online dating overall, a profile of specific dating sites gives a more nuanced picture.